Digital Marketing-A powerful tool for promoting Educational Courses

Digital marketing is the marketing tool or a technique that is used to promote products and services on various digital Media to reach wider & targeted audience across the globe. Digital marketing is powerful yet cost-effective way of reaching the required audience. In this technology driven environment, every business entity needs to have digital presence to survive in the market and give a competition to the competitors.

Technology has been advancing day by day and Internet has become the popular search source for the people to find any piece of information any time anywhere in the world. The majority of internet is used by the students for various purposes. The internet has become the key tool for many of the students to find the courses, colleges, fee structure in each university, schools, colleges, abroad education, study material, etc.

In today’s education sector there is a stiff competition between institutions to attract students every year. The best way to promote you’re institutions is to use digital marketing. Today’s parents  belongs to digital era, who are more compatible with modern gadgets and often search for the primary school, secondary school and higher education colleges for their children in online before  making an in person visit to the nearby colleges. Parents want to have every piece of information about the College including the facilities, fee structure, curriculum, extracurricular activities, transportation, accommodation, faculty and reviews about the college to be available online. In addition, there are a few colleges which are allowing people to fill the application to join the colleges online. The queries of the parents are also answered online. The parents are gauging the pros and cons of every institution after gathering the data of each institution from the website and deciding on the college that they want their children to join. It is crucial for every school & college to stay online.

So it is very much important to implement digital marketing in the educational sector to meet the requirements of the students, parents and also to compete in the market. This helps you to gain new opportunities and attract more students to join your college. Digital Marketing for Educational Institutions is important for college and it provides various tools & strategy to advertise your course on popular platform like facebook,instagram ,youtube and many more.

Er.Prof.AlokV Gaddi 

B.E,MBA,(PhD)                       

Asst.Professor,

IEMS B-School,Hubli